Best Branding Agency in India

1. Brand Strategy

Branding for any business starts with brand strategy. It is the foundation of your brand. We go deep dive into brand strategy. We work very closely with brand stakeholders to define brand’s purpose, position, and how they want to be perceived.

This serves as the foundation for creating and managing a brand. It outlines the brand’s purpose, vision, target audience, market competition, and points of differentiation. In essence, it defines the brand’s "why" and "how."

Examples: Brand positioning, audience personas, messaging strategy, and marketing plans.

2. Brand Identity (Visual & Verbal)

Brands have verbal and non-verbal (visual) identities. Developing cohesive brand identity needs very clear verbal and visual identity.
Brand should have consistency and sync between these identities. First Branding Agency helps brands to build strong brand identities.

3. Brand Guidelines (Brand Book)

A brand guidelines or brand book is a detail document that helps brand to appear consistent on all touchpoints. It outlines the essential brand elements and provide rules to use them in different branding needs. A good brand books should consist of

• • Logo Concept/Craft
• • Logo Variations
• • Logo usage rules
• • Color Palette
• • Typography ( For print and digital)
• • Image styles
• • Tone of voice & writing style
• • Examples of do’s and don’ts

4. Brand Collaterals

Brand collaterals are the design materials that a company uses to promote its brand identities. In simple words, these are the documents which are used to help different functions of organizations e.g sales, marketing and human resource etc. While developing brand’s collaterals branding agency should ensure brand consistency and recognition.

• • Business Cards
• • Stationery (Letterheads, Envelopes)
• • Identity Cards
• • Email Signatures
• • Brochures & Flyers
• • Packaging Design
• • Presentations & Pitch Decks
• • Company Profiles