When a restaurant has bold flavours, its brand needs to match. Masala Chaska came to First Branding Agency with a clear vision: a desi Indian food brand that felt modern and appetising, one that could stand out on a busy high street and look sharp on a delivery box. What followed was a full brand build logo, business stationery, shopfront signage, and food packaging designed as a single cohesive system.
Masala Chaska is a new Indian food brand serving classic dishes Chicken Tikka Masala, Fried Rice, and other desi favourites through both a high-street shopfront and delivery platforms. The founders wanted a brand that felt authentically Indian but visually current: nothing dated, nothing generic. The goal was a complete brand system ready for signage fabrication and food-safe packaging print on launch day.
The centrepiece of the identity is a custom logotype that blends Devanagari-inspired letterforms with clean contemporary type. The wordmark uses a red-to-saffron gradient a deliberate reference to Indian spice culture set against a deep neutral that works equally well on a white business card or a dark shopfront fascia.
Secondary elements include a standalone icon mark (usable as a social profile or packaging stamp) and a full suite of mono and reversed versions for different application contexts.
A premium business card was designed as the first brand touchpoint for the owners when meeting suppliers, landlords, and press. The card carries the gradient logotype on a dark background making the brand feel established from day one, not like a startup still finding its identity.
Two signage formats were developed for the shopfront:
| Format | Description | Application |
|---|---|---|
| Illuminated Board | Full-width fascia with gradient logo | Primary shopfront sign above entrance |
| Bracket Sign | Square wall-mounted projecting sign | Perpendicular visibility from footpath |
Both formats were supplied as print-ready vector artwork with fabricator notes, so the client could go directly to any sign-maker without additional design work.
The packaging system covers two primary SKUs:
| Pack Type | Design Approach |
|---|---|
| Chicken Tikka Masala Bowl | Bold orange with large logo and appetite-forward food photography zone |
| Fried Rice Tray Sleeve | Consistent colour system applied to tray sleeve format demonstrates scalability across the range |
All packaging was designed to be food-safe print-ready, with bleed marks, colour profiles, and artwork locked to the exact die-line dimensions provided by the packaging supplier.
| Element | Detail |
|---|---|
| Logo | Custom Devanagari-inspired wordmark, red-to-saffron gradient |
| Colour Palette | Deep neutral background, red-to-saffron primary, bold orange packaging accent |
| Typography | Modern type pairing: display logotype + clean body face |
| Stationery | Business card (dark background with gradient logotype) |
| Signage | Illuminated fascia board + wall-mounted bracket sign |
| Packaging | Takeaway bowl (Chicken Tikka Masala) + tray sleeve (Fried Rice) |
| File Formats Delivered | AI, EPS, PDF (print-ready), PNG (screen), DWG/DXF (fabrication) |
A complete brand identity logo, stationery, signage, and packaging typically takes 4–8 weeks from briefing to final file delivery. Timelines depend on the number of revision rounds and the number of deliverables. Projects with packaging often take longer because packaging requires print-ready artwork at exact specifications.
Yes and ideally the same agency that designed your logo should also handle packaging. It ensures the colour system, logo usage, and brand language stay consistent. Disconnected packaging design is one of the most common reasons restaurant brands look fragmented.
Signage fabricators typically require vector files (AI or EPS), high-resolution PDFs, and sometimes DWG/DXF for CNC cutting. A good branding agency delivers a complete brand file pack covering all these formats so you can go directly to any fabricator.
Restaurant branding costs in India vary widely by scope. A logo-only project may start at ₹15,000–₹30,000. A full identity system including signage and packaging design typically ranges from ₹50,000 to ₹2,00,000+, depending on the number of deliverables, the agency’s experience, and the complexity of the work.
Yes. First Branding Agency works with restaurant and food brands across Delhi NCR — including Gurgaon, Noida, and Delhi — and takes on packaging and branding projects from D2C food brands across India.
Masala Chaska is a case study in building a food brand from the ground up one where the logo, signage, and packaging all speak the same visual language. First Branding Agency, a branding agency in Faridabad, designed the complete brand identity: a custom Devanagari-inspired logotype in a red-to-saffron gradient, two signage formats for the shopfront, and a bold orange packaging system for takeaway bowls and tray sleeves. The work demonstrates how a consistent brand system designed as a system, not assembled in parts gives a restaurant a competitive edge from day one.
