You feel awkward sharing your visiting card
You hand it over and immediately wonder what they’re thinking. That feeling is telling you something.
What Actually Goes Wrong With Most Logos
We hear the same stories from almost every new client. They got a logo made from a freelancer on Instagram, from a cheap online portal, from someone’s cousin and ended up in the same place.
It looks like a thousand other logos A swoosh. A globe. A generic font with something in blue. It could be a law firm or a gym or a construction company. It doesn’t say anything specific about their business.
It only works in one size Looks fine on a computer screen. Completely illegible on a 2-inch visiting card. Distorted on a 10-foot banner. A logo that only works in one place is not a finished logo.
They got the wrong file formats Only a JPG with a white background. No vector file. No transparent PNG. The printer is asking for something they don’t have, and going back to the designer means another invoice.
Nobody actually talked to them The designer never asked: what do you do, who are your customers, what do you want people to feel? They just picked a style they liked and sent it over. So the logo is technically a logo but it’s not their logo.
It was cheap. But it cost more in the long run. Because now they’re doing it again. And paying twice.
